PROFESSIONAL EXPERIENCE                                                           

GALACTIC FED

VANCOUVER, BC | MAR. 2020 - PRESENT
Galactic Fed is a digital marketing agency specializing in GTMs, SEO, Paid, and Growth Marketing Services. Promoted from Communications Manager to Marketing Director within 1 year of tenure.

MARKETING DIRECTOR (Nov. 2021 – Present)

Joined Galactic Fed’s Executive Team as a pioneering Marketing Director, establishing teams, operational structures, and corporate strategies to jumpstart client acquisition and service demand generation while shaping brand identity and leading campaign activations.

Team Leadership & Development: Built, guide and supervise a handpicked team of 30+ digital marketing freelancers to operate and manage key marketing functions encompassing design, content, social, web development, and digital operations.

Branding & Content Strategy: Aligns omnichannel content development strategies with Galactic Fed’s brand, vision, and objectives, implementing best practices to attain positive outcomes in SEO, email, paid ads, and social media marketing. Lead website redesign, which included 3 new lead generation tools, brand new content strategy, social media overhaul, and creation of 2 new products.

Budget Management: Developed and continually monitors $30K monthly marketing budget to support initial expansion and business launch, maximizing ROI through forward-thinking financial planning and insightful resource allocation.

Market Research: Conducts market research to gain a pulse on the market and industry landscape, driving data-backed decisions in sales enablement, lead generation, pricing, marketing communications, advertising, and PR strategies.

KPI Monitoring: Establishes and monitors KPIs campaign KPIs to allow ROI analysis, gap identification, and strategy adjustments, partnering with other executive leaders as needed to navigate marketing trends, budgetary changes, and corporate requirements.

Organizational Communication: Fosters uninterrupted 2-way information flow across all functional areas to communicate progress, feedback, strategies, and improvement areas while empowering and motivating staff.

Strategic Partnership: Pioneered and executed PR Strategy and Media Outreach programs, securing partnerships with Forbes, Bloomberg, Washington Post, Thomson Reuters, and several podcast partnerships.

Key Achievements:

Spearheaded comprehensive brand redesign for Galactic Fed’s online channels to improve brand recognition and market relevance, successfully increasing website traffic by 52% and social media engagement by 175%.

COMMUNICATIONS MANAGER (Mar. 2020 – Nov. 2021)

Served as the first-ever Communications Manager, successfully building and integrating 20-man house marketing and content team to accomplish campaign directives focused on achieving tangible online growth based on business objectives.

Integrated Marketing: Planned and mobilized content strategy for online content, web copy, social media, email, and press releases to unify branding across multi-channel marketing campaigns.

Campaign Management: Established content lifecycle framework to standardize quality checking, ROI tracking, and optimization. Prepared, checked, and optimized 50 SEO landing pages while providing design feedback.

Key Achievements:

Launched and grew a monthly digital marketing newsletter into a 5K+ email list which bolstered client acquisition and retention.

ILSC EDUCATION GROUP, VANCOUVER

VANCOUVER, BC | APR. 2017 – MAR. 2020

ILSC offers language and career skill programs for international learners. Accepted promotion from Global Communications Coordinator to Global Communications Manager, completing 3-year tenure with impactful contributions in PR and Marketing.

GLOBAL COMMUNICATIONS MANAGER (Jul. 2019 – Mar. 2020)

Developed and managed integrated communications strategy to achieve and maintain brand cohesiveness and unified communication for ILSC’s 8 language schools and 8 global colleges.

Project Management: Oversaw delegation, coaching, and progress across the Communications Design Team, guiding designers, marketers, and content writers to produce brand-aligned and compelling marketing materials (academic brochures, course and program information, blogs, social campaigns, and press release kits.)

Event Management: Organized and facilitated large-scale events with 1,000+ attendees to ensure impactful GTM strategy for ILSC’s new programs and curriculums.

Key Achievements:

Secured success in launching a new school location in Adelaide, Australia, by owning and managing a multi-channel communication strategy, attracting media attention and student registration.

GLOBAL COMMUNICATIONS COORDINATOR (Apr. 2017 – Jul. 2019)

Managed 8 Local Communications coordinators to facilitate global social media campaigns focused on online presence and engagement. Organized team enablement activities, including monthly training meetings, to actively evolve team performance.

Digital Marketing: Evolved quarterly and yearly editorial content strategy to optimize lead generation and market relevance, producing SEO-optimized web content to support ILCS’ website re-design initiative.

Social Media Marketing: Deployed strategies to discover and address gaps within social media campaigns, increasing student registration in Canadian locations by 34% during Q1 2019.

Indochino, Vancouver - Content Manager

MAR 2016 - APRIL 2017

● Led the strategic planning for inbound marketing campaign execution, including content, content schedule, platforms, and measurements.

● Managed a content team consisting of writers, graphic designers, and videographers to execute new campaigns and produce consistent, compelling content

● Drove brand awareness and thought leadership through blog content, including the inaugural "How To Fashion" interview series, which remains a staple of the blog today

● Developed benchmarks and goals for each campaign and ensured they were achieved, reporting on KPIs monthly